“Creative Services” is a rather large term. It encompasses a lot of disparate skills, practices and abilities. When people ask “what does pondSoup do?” if they get a straight answer it’s something along the lines of “Brand Building.” But what the heck does that mean? Just to lay it all out in one place for clarity and reference, our core services include:
As a core of our creative services, pondSoup creates logos and brand identities that convey the mission and heart of your business. Our logos stick in your audiences’ minds and become trusted, familiar friends. Our brand messaging cuts through hyperbole and tells your story, in your company’s tone and voice. We develop the brand identity tools you need to ensure a consistent appearance and message to your audience.
Chances are, you have been handed a business card designed by pondSoup, seen a billboard created by our designers, driven past vehicles bearing our wraps and decals, considered an in-store display we’ve created, received a postcard we designed in the mail, or read a brochure we developed. We’re experts at print marketing and collateral, we’re fast, and we’ve been at this a long time.
pondSoup provides responsive website design and development for your business. Our websites perform beautifully across devices, and allow you to stand out among the competition. We develop websites utilizing WordPress and other major platforms ( Drupal, Shopify, BigCommerce, and more), are well-versed in e-commerce development and payment integrations for companies of all sizes, and are experts in SEO, site maintenance, and ADA website compliance and accessibility.
Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, e-mail marketing, inbound marketing, and display advertising are ubiquitous in our advancing technology. It’s a lot to understand and choose from, but pondSoup can help you evaluate what will work for your business. We believe that these marketing strategies, when used intelligently, can have a profound effect on a brand’s ability to reach their audience.
When your brand speaks for itself, it’s not just what it says, but how it says it. We believe in the power of words. Sometimes writing is complementary to imagery or design. Sometimes it is the only way to sell an idea, tell a story, or drive a brand’s message. Good writing, whether brand messaging and copywriting, web content, or an email campaign, helps an audience to not just understand what a brand is offering, but also encourages them to react emotionally to the brand, and to think and respond. And then we’ve got ’em.
Brand strategy is the overarching plan used by a business to create an image of itself in the minds of their core audience. pondSoup helps companies create and execute successful brand strategies – so people know who your company is and what they do. We persuade people to develop a particular feeling or opinion about a company or product, a feeling that drives their buying decisions – brand equity. We specialize in strategy for nonprofits, professional services firms, sports and athletics, fashion and the arts, hospitality, and consumer product goods.