INSIGHTS & STRATEGY

Over our years of experience in branding, marketing, and development matters, we have picked up knowledge and insights that (we think) are useful to our clients - whether in understanding how our services work, how to improve aspects of their brand positioning, or the best ways to approach projects. Take a read through - you might find it interesting or informative, or recognize why so many of our clients, are our clients.

Making a website ADA compliant for Storch Amini PC

Add-on Benefits of Making a Website ADA Compliant

Making a website ADA compliant enables your full potential audience to utilize it – and that’s awesome. But many aspects of ADA compliance also benefit your Search Engine Optimization – when done correctly.

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Contractor Website Design and maintenance by pondSoup

What is Website Maintenance?

As the internet and website technology have evolved, so have the requirements for maintaining a website. It is a relatively inexpensive investment in your website, and business, who’s benefits compound over time.

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Business Card Design by Graphic Design Company pondSoup

Finding a graphic design company for your marketing project

You have a project, it needs to be executed perfectly. You don’t have much time, but you have a few leads from friends / colleagues / social media, and you need to make a decision. How do you choose the right design firm for your endeavor?

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pondSoup - WCAG2.1 and ADA website compliance and auditing

WCAG2.1 & ADA Website Compliance

Learn about if Title III, Section 504, or other Accessibility standards apply to your business’s website, how to find out if your website is ADA compliant, and solutions we offer to make it so.

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Event Website Design - pondSoup New York

Event Website Design

Events from non-profit fundraisers to music festivals can benefit from a microsite for promotion and ticket sales. Find out how a well-executed website can be an effective marketing tool for your next event.

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