Thoughts, Advice, & Observations

Over our years of experience in branding, marketing, and development matters, we have picked up knowledge and insights that (we think) are useful to our clients - whether in understanding how our services work, how to improve aspects of their brand positioning, or the best ways to approach projects. Take a read through - you might find it interesting or informative, or recognize why so many of our clients, are our clients.

Wheelchair ramp ascending, yellow background, illustrating ADA compliant web design services

What are ADA Compliant Web Design Services?

Designing an accessible website for all users  ADA-compliant web design services is the practice of creating and developing websites that adhere to the guidelines set forth by the Americans with Disabilities Act (ADA), and the standards in the Website Content Accessibility Guidelines. pondSoup specializes in ADA compliant website design services, please contact us for a […]

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panorama pink flowers of water lilies on a pond

Color Contrast and Website Accessibility

Working with the WCAG to create inclusive website designs One of the most obvious issues we see with website accessibility has to do with color contrasts and combinations. The Web Content Accessibility Guidelines (WCAG) 2.1, provide recommendations and standards for web designers and developers to create accessible websites including the contrast ratio between text and […]

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Accessibility Icon of figure with outstretched limbs superimposed over an ADA compliant keyboard

7 Ways to Improve Your Website’s Accessibility

Making a website ADA compliant starts with the design and content When planning a website redesign or visual changes, it is essential to ensure those changes make your website accessible to everyone. By hewing to the WCAG (Website Content Accessibility Guidelines), you can ensure your website is accessible to all users. Here are seven ways […]

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A blind person using a brail keyboard to illustrate the concept of ADA website compliance

Why Should a Website be ADA Compliant?

There are good reasons to make and keep your website ADA compliant beyond the legality  In today’s digital age, websites are an integral part of our daily lives. They are a primary source of information, communication, and transactions for people of all ages, abilities, and backgrounds. However, not all websites are accessible to everyone, particularly […]

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Websites designed and developed by pondSoup's team of website developers

Why hire a web development company?

Considering a website redesign or upgrade? Here are a few reasons hiring a web development company will improve your results.

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21 Alpha Property Management ADA Compliant Website Design and Development

3 Ways to Speed Up Your Website

Website performance and speed is determined by a number of factors. Here are 3 you can easily control to improve your site performance.

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Event Marketing Collateral Design for Goddard Riverside Community Center

What is Marketing Collateral?

Marketing Collateral is materiel created to arm your brand as you strive to grow your audience, promote programs, or drive sales. It can range from promo cards to catalogs, and be printed, digital, or exist in both formats. Marketing Collateral Design is the art of conceptualizing that materiel, and then creating those materials

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Making a website ADA compliant for Storch Amini PC

Add-on Benefits of Making a Website ADA Compliant

Making a website ADA compliant enables your full potential audience to utilize it – and that’s awesome. But many aspects of ADA compliance also benefit your Search Engine Optimization – when done correctly.

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Contractor Website Design and maintenance by pondSoup

What is Website Maintenance?

As the internet and website technology have evolved, so have the requirements for maintaining a website. It is a relatively inexpensive investment in your website, and business, who’s benefits compound over time.

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Business Card Design by Graphic Design Company pondSoup

Finding a graphic design company for your marketing project

You have a project, it needs to be executed perfectly. You don’t have much time, but you have a few leads from friends / colleagues / social media, and you need to make a decision. How do you choose the right design firm for your endeavor?

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