Brand identities & logo design

Design and define every aspect of how your brand and audience interact.

Your color palette. Font selections and design. Photography style, composition, and application. Messaging. Taglines. Tone and Voice. A Brand Identity is developed across disciplines, and lives across media formats. We help you identify the elements that make up your brand, where you will be using them, and disseminate and design them into brand guidelines. This ensures brand continuity through your business cards, website, email campaigns, trade show booths, and anything else you (or we) might come up with.

Stand Out. Or, Stand Apart.

Logo design

Our design team approaches a logo design as both an analytical/research project, and a creative endeavor. We look at your competition and your core audience, and where your brand lives in this ecosystem or niche. We consider logo and branding applications. We help you define what sets your brand apart. THEN we design a beautiful logo mark for your brand. (And all the variants and color versions you might need for print, apparel, digital, motion graphics, and environmental applications.)

We’re masters of hand-crafted logo design with backgrounds in illustration, color theory, and typography. Our designers have the technical abilities, skills, and talents most other agencies don’t - and it shows in our work. We're old hands at designing logos and marks of all types. Browse our samples, get inspired, and then get in touch.

Brand Collateral Design and Corporate Collateral Design - pondSoup
pondSoup - Brand Identity and Corporate Collateral design for Knight Security

Style Guides, Brand Bibles, Identity Guidelines

Brand identities

A logo alone is not a brand identity design. We develop in-depth brand style guides for our clients that address logo, messaging, tone & voice, typography, color, imagery, and graphic treatments including sample designs and layouts. That way any designer, pr firm, or printer knows how to portray your brand correctly. And that makes you look great, everywhere your audience sees you.


Brand collateral

A properly developed brand style guide defines most of what your corporate collateral package design will look like. Our graphic designers can execute that package perfectly for your staff.

Web style guides

Just as with print applications, preserving brand continuity across digital applications is important. We design digital-specific brand guidelines to ensure accurate representation on websites, applications, and more. We can even apply it to your (new) website design, if you'd like.

physical therapy marketing brochures for PHLEX by pondSoup

Want to Discuss Your Brand?

We can set your brand apart and above.

Let's get started by taking a look at your existing branding. Or, if you're starting from scratch, sitting down and talking about your mission and goals, and developing a branding strategy. We’re a full-service creative services agency and can also help you with graphic design, copywriting and content development, web development, photography and more.

We’re a friendly and (we think) easy to work with team, located New York and across the USA, with more experience than most. If you’re interested in building long-term relationships built on results, contact us today and we’ll get started.

p. (212) 851-6453

Fill out the form. We respond. It's just that easy.

Invalid Email
Invalid Number