Here’s where we brag

pondSoup’s senior creative team has too many years of experience in brand development to calculate (for both our copywriter’s math skills, and our egos’). We’re experts in most aspects of brand strategy and marketing. If we aren’t, we know a guy. Or 20. Take a look, see what you think, get in touch. If our glittering personalities don’t persuade you, our work is fairly impressive, as well.

  • Ethan Eichrodt
    Ethan Eichrodt Creative Director

    As a writer/creative director, Ethan works on and is comfortable with every marketing channel, from TV to sidewalk chalk. Regardless of the medium, he has a simple approach for every project: Who are we talking to and why should they be interested? That’s it. Get that foundation right and all marketing that follows is far more effective.

  • Tom Figura
    Tom Figura Art Director

    As an art director, Tom Figura has designed and developed print, web and experiential marketing campaigns for national and global brands. He’s particularly adept at graphic design and branding, web design, and organic SEO. Beyond agency experience (Y&R, mktg) Tom also has a background in comic book illustration, the ‘finer’ arts, and non-profit organization management and consulting.

  • Aydin Arjomand
    Aydin Arjomand Art Director/Photographer

    Aydin Arjomand is our photographer. We’ve worked with many, he is the best at what our clients need – fashion shoots, still-life, product photography, interior design portfolios, event coverage – he and his team of stylists, set-dressers, and hair and makeup experts, do it all. He creates stunning visual content for your brand, within the larger scope of our marketing strategy. Except his website – that required some bells and whistles so we set him up at aydinarjomand.com.

  • John Demas
    John Demas Creative Director

    John is our creative director and has designed award-winning work for brands such as Diageo, Nike, Marriot, and Illy. A master at brand identities and logo design, John also brings his formidable experiential and environmental design background to our web/UX development.


We’re a rag-tag bunch of former big-agency creative and strategy-types who decided to apply our skills and expertise to brands we can whole-heartedly support, instead of being told which brands to support. Some of us worked together, some of us went to school together, and some of us found each other on CraigsList (purely professional).

We realized that we collectively had the skills to assemble a formidable branding and creative team. After we formed that team, we realized we execute to a level that 95% of other brand development and marketing agencies can’t or don’t – the little details that cumulatively constitute the difference between a beloved brand, and an also-ran.

As you can see from our work, pondSoup’s creative team does a lot of different things, for a lot of different clients. But each brand is unique.

Let us develop a brand building strategy perfectly suited for your business.

pondSoup - Branding, Graphic Design, and Web Development Services

pondSoup LLC is a creative services agency based in New York. We’re experts in brand development, graphic design, copywriting, website design, and digital marketing; and the strategic thinking needed to employ those skills. We create beautiful and unique solutions for our clients, from small business owners to Fortune 100 companies. What’s Your Story? We’ll help you tell it.