THE NIKE+ HUMAN RACE
Event design for the largest race ever.
While working with (and for) ‘mktg’, we had the pleasure of handling the experience design for the New York portion of The Nike+ Human Race, a world-wide 10K that drew over 400,000 participants. The New York event, held on Randall’s Island, had over 10,000 race participants and 50,000 attendees overall. We worked for 4 months designing the kiosks, cars, boats, signage, stadium, and stages necessary to host all of this—and a crazed 3 days to install it. Over a linear mile of vinyl banners and a fireworks show. What a day.