PIANOPIANO

BRAND IDENTITY/NAMING
LOGO DESIGN/STYLE GUIDE
MESSAGING/COPYWRITING
EMAIL MARKETING CAMPAIGNS
WOOCOMMERCE WEB DEVELOPMENT
CORPORATE COLLATERAL
PROMOTIONAL MATERIALS
SIGNAGE

Rebranding a New York musical institution.

After being approached by the wonderful people at PianoPiano about building a replacement website, we realized they needed to start from the beginning with the brand itself (though they have been around for 40 years). To start with, our designers developed a spanking new brand identity that pays homage to their history while evoking a modern aesthetic. And then we applied that aesthetic across the board to all of their brand collateral, communications, and showroom. A custom WooCommerce web development solution allows them to rent their pianos online, and we built them a nifty shipping module to calculate delivery and setup all along the eastern seaboard. Need a piano? We named and designed their house piano brand Avery Bond, but if you can’t fit one in your home, we also rebranded their midtown-Manhattan 244 Rehearsal Studios and website.

Showroom Graphics Treatment for PianoPiano - pondSoup
pondSoup - Branding, Graphic Design, and Web Development Services

pondSoup LLC is a creative services agency based in New York. We’re experts in brand development, graphic design, copywriting, website design, and digital marketing; and the strategic thinking needed to employ those skills. We create beautiful and unique solutions for our clients, from small business owners to Fortune 100 companies. What’s Your Story? We’ll help you tell it.

New York Web Design - Power Offset Print Management - pondSoup LLCWordPress Website Design - pondSoup