PIANO PIANO

Rebranding a New York musical institution.

BRAND IDENTITY
COPYWRITING
DIGITAL MARKETING
WOOCOMMERCE WEB DEVELOPMENT
MARKETING COLLATERAL

WooCommerce Web Design and Development Services forPianoPiano

After being approached by the wonderful people at PianoPiano about building a replacement website, we realized they needed to start from the beginning with the brand itself (though they have been around for 40 years). To start with, our designers developed a spanking new brand identity that pays homage to their history while evoking a modern aesthetic. And then we applied that aesthetic across the board to all of their brand collateral, communications, and showroom. A custom WooCommerce web development solution allows them to rent their pianos online, and we built them a nifty shipping module to calculate delivery and setup all along the eastern seaboard. Need a piano? We named and designed their house piano brand Avery Bond, but if you can't fit one in your home, we also developed their midtown-Manhattan 244 Rehearsal Studios and website.