SIMPLY FOOD

When the team at Simply Food needed to improve the accessibility and usability of their website, they partnered with Pondsoup to perform a comprehensive remediation project.

The goal was straightforward: create an ADA compliant website that is a more inclusive digital experience for all users, while helping the website align with modern accessibility standards and best practices.

Project Overview

Simply Food’s website contained a number of common accessibility barriers that can impact users who rely on assistive technologies such as screen readers, keyboard navigation, voice navigation, and alternative input devices.

Pondsoup conducted a full accessibility review and implemented targeted remediation updates throughout the site to improve:

• Keyboard accessibility
• Screen reader compatibility
• Semantic HTML structure
• Color contrast compliance
• Form accessibility
• Link clarity and navigation
• Image alternative text
• Responsive usability across devices

The project focused on bringing the site into closer alignment with the requirements and recommendations outlined in the World Wide Web Consortium Website Content Accessibility Guidelines 2.1 (WCAG2.1).

Website Accessibility Improvements Implemented

Semantic Structure & Screen Reader Support

We updated structural HTML elements throughout the website to improve how assistive technologies interpret content and page hierarchy. This included:

• Correct heading hierarchy
• Landmark regions and semantic HTML updates
• Improved labeling for forms and interactive elements
• Enhanced screen reader announcements and navigation flow

These improvements help users better understand page content and navigate the site more efficiently.

Keyboard Navigation Enhancements

A major focus of the remediation was ensuring the website could be fully operated using only a keyboard.

Updates included:

• Logical tab order improvements
• Keyboard-accessible menus and navigation
• Visible focus indicators
• Elimination of keyboard traps
• Improved interactive component behavior

This work significantly improved usability for users who cannot rely on a mouse or touch interface.

Color Contrast & Visual Accessibility

We audited text, buttons, navigation, and interface elements to identify contrast issues that could affect readability.

Adjustments were made to improve:

• Text-to-background contrast ratios
• Button visibility
• Hover and focus state clarity
• Readability across desktop and mobile devices

These changes support users with low vision and improve overall usability for all visitors.

Forms & Interactive Elements

Forms and calls-to-action were refined to improve accessibility and reduce friction during user interaction.

Enhancements included:

• Proper form labels and associations
• Accessible error messaging
• Improved input focus behavior
• Better compatibility with screen readers and assistive technology

The Result

The completed remediation created a significantly more accessible browsing experience while modernizing the overall usability of the Simply Food website.

By addressing accessibility barriers proactively, Simply Food improved inclusivity for users of all abilities and strengthened the long-term usability and maintainability of the site.

Why Accessibility Matters

An accessible website can help businesses:

• Reach a broader audience
• Improve usability across all devices
• Enhance SEO and site structure
• Reduce legal risk
• Demonstrate a commitment to inclusion

At Pondsoup, accessibility is integrated into how we approach design, development, and long-term website performance.

Need Help Improving Website Accessibility?

Pondsoup works with businesses and organizations to identify accessibility barriers, remediate WCAG compliance issues, and create more usable digital experiences.

Whether you need a full accessibility audit, remediation support, or ongoing compliance guidance, we can help.