Rebranding a New York musical institution.
WOOCOMMERCE WEB DEVELOPMENT
After being approached by the wonderful people at PianoPiano about building a replacement website, we realized they needed to start from the beginning with the brand itself (though they have been around for 40 years). To start with, our designers developed a spanking new brand identity that pays homage to their history while evoking a modern aesthetic. And then we applied that aesthetic across the board to all of their brand collateral, communications, and showroom. A custom WooCommerce web development solution allows them to rent their pianos online, and we built them a nifty shipping module to calculate delivery and setup all along the eastern seaboard. Need a piano? We named and designed their house piano brand Avery Bond, but if you can't fit one in your home, we also developed their midtown-Manhattan 244 Rehearsal Studios and website.