Marketing a gala fundraiser with the first team.


pondSoup - FCBarcelona Web Site Design

Fundació FCBarcelona* is the charitable arm of La Liga champions FC Barcelona. To publicize a non-profit fundraiser gala in New York City for the foundation featuring members of the FC Barcelona first team, an auction, and live entertainment, Rise & Set Agency turned to pondSoup to create a microsite and digital marketing materials because of our experience with nonprofit website development. Working across timezones and languages proved to be a fun challenge, as we were able to deliver a responsive one-page web site without going into injury time.

When developing for an international nonprofit, website design best practices are especially important because of differing web and device standards from country to country. pondSoup focuses on functionality and accessibility without sacrificing aesthetics, and we are able to deliver superior websites within the budgets and timeframes specific to nonprofit organizations.

Since its founding in 1994, the FC Barcelona Foundation has helped people take part in the many social, cultural and sporting activities that the Club has carried out, a reflection of an advanced society that has found in the Club and the Foundation the ideal vehicle for such activities.

As of  2010, the players and coaching staff from the professional sections of the Club also donate 0.5% of their wages to the Foundation.

The FC Barcelona Foundation, on the basis of experience in the field of sport and values, proposes a programme of action aimed at transmitting positive values to children and adolescents, which involves sporting activities as a means to promote healthy development.