An iconic Miami nightspot, reborn (digitally).
Ball & Chain Miami is a Cuban restaurant and night club in Little Havana. After a year in business the partners decided it was time to move off SquareSpace and into a custom WordPress website that could grow with them. They turned to pondSoup in 2015 to design, build, and maintain it.
After 6 months up-and-running, they gave us another challenge - increase website search traffic. We've been building their audience for them ever since. Add some special event marketing and numerous side-projects into the mix, and all of a sudden it's 2018. Mad Room Hospitality, the partners behind Ball & Chain, are opening two new businesses, Los Altos Miami, and Taquerias el Mexicano (we developed the websites), and pondSoup is their marketing partner - and creative services agency - for everything.
Cut to 2020, and the hospitality industry takes quite a hit. We're helping Mad Room make it through. 2021 is shaping up to be a banner year. We'll keep you updated.
We need a new web site...
...and more traffic. And weekly updates, and e-commerce, and event micro-sites, and a site for our new restaurant...
Ball & Chain is a great client. They're always growing, adding features and events. To keep up with their needs we've had to grow too. Which is a good thing for anyone reading this. But getting here posed some challenges.
...a brand new, ever-expanding web site.
BallandChainMiami.com has been designed and iterated to grow with their business. Since their relaunch, we've added an online e-commerce shop, expanded their special events marketing, tied in their heavily-used social media, run the site through ADA compliance testing, and integrated their CRM, to name a few functionality features.
Performance on a budget.
Ball & Chain has entrusted us with growing their web site audience. We've used keyword research, in conjunction with organic SEO techniques and development best practices to increase their site speed, boost their traffic, reduce their bounce rate, and make them very competitive in search across their offerings. All without resorting to more costly, time-consuming Search Engine Marketing.