Brand development for your new favorite underwear.

Tani USA

Tani is a 300-store men’s underwear chain based in Hong Kong. Tani USA is seeking to bring their high end undergarments to the USA. Are men ready to drop their tighty-whitey’s and step into a pair of underwear luxury? We’re helping to tell the Tani story with a new tagline, a strategic marketing plan, new product packaging design, and a completely re-designed ecommerce web site to demonstrate the benefits of higher quality fabric, fit and function. Now Tani is the only underwear the gents of pondSoup wear. Except on laundry days.

pondSoup - Branding, Graphic Design, and Web Development Services

pondSoup LLC is a creative services agency based in New York. We’re experts in brand development, graphic design, copywriting, website design, and digital marketing; and the strategic thinking needed to employ those skills. We create beautiful and unique solutions for our clients, from small business owners to Fortune 100 companies. What’s Your Story? We’ll help you tell it.

pondSoup - Landmark Branding Identity DesignKnight Security - Brand Collateral Design, Web Site Design, Logo Design - pondSoup