THE NIKE+ HUMAN RACE
Event Design for the largest race ever.
EVENT/EXPERIENTIAL DESIGN
DIGITAL MARKETING
APPLICATION DEVELOPMENT
PROMOTIONAL MATERIALS
APPAREL DESIGN
VEHICLE WRAPS
While working with (and for) mktg, the partners in pondSoup had the pleasure of handling the experience design for the New York portion of The Nike+ Human Race, a world-wide 10K race that drew over 400,000 participants. The New York event, held on Randall's Island, had over 10,000 race participants and 50,000 attendees overall. We collaborated on planning, logistics, and production to ensure a smooth event for the client.
We worked for 4 months designing the kiosks, cars, boats, signage, stadium, and stages necessary to host all of this—and then 3 days supervising the site install and production. Over a linear mile of vinyl banners, 500,000 pieces of print collateral, and a fireworks show. Quite the party!
The creative team at pondSoup has a storied background in experiential marketing and event design. We work with the best event production teams in the business, either making their clients' look awesome, or helping our client's pull off special events, fundraisers, pop-up stores, trade shows, and more, flawlessly. Email info@pondsoup.com to see how we can build a memorable brand experience for your business.