OUR TEAM

Here’s where we brag

pondSoup’s senior creative team has too many years of experience in brand development to calculate (for both our copywriter’s math skills, and our egos’). We’re experts in many aspects of brand building and marketing, and experienced enough to know when we need to reach out to one of our strategic partners for assistance. Take a look, see what you think, get in touch. If our glittering personalities don’t persuade you, our work is fairly impressive, as well.

  • Tom Figura
    Tom Figura Art Director

    As an art director, Tom Figura has designed and developed print, web and experiential marketing campaigns for national and global brands. He’s particularly adept at graphic design and branding, web design, and organic SEO. Beyond agency experience (Y&R, mktg) Tom also has a background in comic book illustration, the ‘finer’ arts, and non-profit organization management and consulting.

  • Aydin Arjomand
    Aydin Arjomand Art Director/Photographer

    Aydin Arjomand is our photographer. We’ve worked with many, he is the best at what our clients need – fashion shoots, still-life, product photography, interior design portfolios, event coverage – he and his team of stylists, set-dressers, and hair and makeup experts, do it all. He creates stunning visual content for your brand, within the larger scope of our marketing strategy. Except his website – that required some bells and whistles so we set him up at aydinarjomand.com.

  • Max Tokman
    Max Tokman Development

    Max is our Lead Developer and responsible for pondSoup’s website development production. He’s a behind-the-scenes guy, sarcastically referred to as ‘a real live wire” by one of our more gregarious clients.  Max oversees all high-profile projects for the group and provides technical consulting within strategic partnerships framework, including UI, UX, and web accessibility best practices.

  • Ethan Eichrodt
    Ethan Eichrodt Brand Strategy

    Ethan is an experienced (that means old) copywriter across all advertising disciplines, from national campaigns for TV, print, and radio; to promotion, social media, integrated, digital and experiential marketing. He’s been a creative director for a few major advertising agencies, including Euro RSCG, BBDO, and DDB. He named “Honey Bunches of Oats.” Literal, but lasting.

  • Deborah Strafella
    Deborah Strafella Content Strategy

    Deb helps brands develop their unique voice, and then determines the tools needed to tell their stories. She’s a marketing and communications expert, and an engaging writer who understands the intricacies of social and digital media. Deb has worked with Fortune 500 companies, start-ups, and non-profits including Sony Music Entertainment, Sesame Workshop, Built NY, RMS Beauty and the NCAA.

HOW OUR CREATIVE TEAM CAME TO BE

We’re a rag-tag bunch of former big-agency creative and strategy-types who decided to apply our skills and expertise to brands we can whole-heartedly support, instead of being told which brands to support. Some of us worked together, some of us went to school together, and some of us found each other on CraigsList (purely professional).

We realized that we collectively had the skills to assemble a formidable branding and creative team. After we formed that team, we realized we execute to a level that 95% of other brand development and marketing agencies can’t or don’t – the little details that cumulatively constitute the difference between a beloved brand, and an also-ran.

As you can see from our work, pondSoup’s creative team does a lot of different things, for a lot of different clients. But each brand is unique.

Let us develop a brand building strategy perfectly suited for your business.

pondSoup - Branding, Graphic Design, and Web Design Services
pondSoup LLC is a creative services agency located in Westchester County, NY. We're experts in brand development, graphic design, copywriting, web site design, and digital marketing - we create beautiful solutions for each of our clients' unique branding and marketing needs. What’s Your Story? We’ll help you tell it.