DIRECT MAIL MARKETING
Targeted marketing for the largest logistics company in Canada.
Purolator is far and away the largest shipping and logistics company in Canada. However, most people here think they make a nice car oil. Our task was to help change that perception. Complete web site design and functionality update. A limited, but opportunistic print campaign, and a tightly targeted and highly researched email campaign to about 300 US businesses. The email campaign was largely credited with boosting earnings 24%.