WE’RE GOOD AT THIS
BETTER THAN MOST. AND WE SPECIALIZE IN CLEANING UP THE ALSO-RAN’S UH-OH’S
We start working with some of our clients on the come-back – that is, we submit a proposal, respond to an RFQ, or prepare an estimate; and then find out another creative services agency has been awarded the contract. We used to get a little upset at this point – feelings hurt, “What we’re not good enough to design your website?”
Then, 2, 3, 6 months later, we get another call. The website isn’t working. The branding looks like it was generated on a $5 logo website (it was). The URL has been blacklisted because somebody thought it was a good idea to buy 1,000 backlinks. You’re getting cease and desist notices about plagiarized content. “It didn’t work out, we made a huge mistake, can pondSoup help us?!”
Yes, we can. We do. It’s a P.I.T.A., and a lot of times the budget has been cut into by your first choice. But we’re professionals, we take pride in doing our jobs correctly, and we feel an obligation to save the good name of our industry from shoddy craftspeople. We are experts at every service we provide, and WE provide the services – not a web farm on another continen. So when you work with the team at pondSoup, we make it right the
second first time.
Inheriting a Logo
A LITTLE TWEAK, A SPLASH OF COLOR, A VECTOR ILLUSTRATION, AND YOU’VE GOT A NEW/FAMILIAR BRAND IDENTITY.
Your business is just starting out. You spend all your start up capital on inventory, staffing, your office, and that nice chair you had your eye on. You only have $25 for a logo. So you draw something on a napkin, and give it to Shirley, who knows MS Paint.
5 years later, that logo is everywhere, and, to put it mildly, it’s embarrassing your business. Let pondSoup ease you into a professional brand identity.
We look at what works with your existing branding, what you like about it, where we can improve. Then, our graphic designers take that old logo apart and put it back together, fresh. We codify everything into a brand style guide, (most clients we “inherit” don’t have these either) and get on with it!
Search Engine Troubles?
Bad behavior can get your site in dutch with Google and Bing. Avoid it.
It’s so tempting to purchase email marketing contact lists and call them your own; or fudge a little on a backlink campaign and purchase 10 (or 100) low quality “filler” links for a quick search boost. Those email lists don’t want your spam. Google is smarter than dumb digital marketers, and they will slam your rankings for stupid behavior. pondSoup excels at organic Search Engine Optimization, white-hat backlink campaigns, and building content marketing campaigns around your target audience, which we grow exponentially. We can fix lazy agencies mistakes. But it’s much easier to do it right from the beginning.
Website isn’t Working?
THERE ARE AROUND 59 CRUCIAL EXECUTIONS TO DEPLOYING A HIGH PERFORMING WEBSITE. MOST WEB DEVELOPERS DO MAYBE 14-20 OF THEM.
Designing a website isn’t just the layout of your homepage and what photos you want in your slider. That’s all a lot of “web design companies” do for you. There are myriad factors that contribute to your business performing online, including, but not limited to, what color your links are. Just kidding, but if your website isn’t working for your business, what’s the point? We build websites that engage your audience and create customers.
Is your site set up on Google Analytics, MyBusiness and Search Console? Bing? It should be. Do you have an ADA compliant website? Do you know what that is? Because it might be a legal requirement for your business.
Tell you what. Give us your URL. We’ll give you a list of items to ask your current web master about. We’re here whenever you’re ready. Because they probably aren’t.
Ready to Make it Better?
pondSoup’s creative and development teams can upgrade your branding, fix your website, and engage your audience.
Let’s get started by taking a look at what you have. Or, if you’re starting from scratch, sitting down and talking about your mission and goals, and developing a branding strategy. We’re a full-service creative services agency and can also help you with graphic design, copywriting and content development, web design and development, photography and more.
We’re a friendly and (we think) funny team, located New York and across the USA, with more experience than most. If you’re interested in building long-term relationships built on results, contact us today and we’ll get started.