Tani is a 300-store men’s underwear chain based in Hong Kong. Tani USA is seeking to bring their high end undergarments to the USA. Are men ready to drop their tighty-whitey’s and step into a pair of underwear luxury? We’re helping to tell the Tani story with a new tagline, a strategic marketing plan and a completely re-designed ecommerce web site to demonstrate the benefits of higher quality fabric, fit and function. Now Tani is the only underwear the gents of pondSoup wear. Except on laundry days.