While working with (and for) ‘mktg’, we had the pleasure of handling the event design for the New York portion of The Nike+ Human Race, a world-wide 10K that drew over 400,000 participants. The New York event, held on Randalls Island, had over 10,000 race participants and 50,000 attendees overall. We worked for 4 months designing the kiosks, cars, boats, signage, stadium, and stages necessary to host all of this—and a crazed 3 days to install it. Over a linear mile of vinyl banners and a fireworks show. What a day.