THE NIKE+ HUMAN RACE

EVENT/EXPERIENTIAL DESIGN
DIGITAL MARKETING
APPLICATION DEVELOPMENT
PROMOTIONAL MATERIALS
APPAREL DESIGN
VEHICLE WRAPS

Event design for the largest race ever.

While working with (and for) ‘mktg’, we had the pleasure of handling the event design for the New York portion of The Nike+ Human Race, a world-wide 10K that drew over 400,000 participants. The New York event, held on Randalls Island, had over 10,000 race participants and 50,000 attendees overall. We worked for 4 months designing the kiosks, cars, boats, signage, stadium, and stages necessary to host all of this—and a crazed 3 days to install it. Over a linear mile of vinyl banners and a fireworks show. What a day.

pondSoup - Branding, Graphic Design, and Web Design Services
pondSoup LLC is a creative services agency located in Westchester County, NY. We're experts in brand development, graphic design, copywriting, web site design, and digital marketing - we create beautiful solutions for each of our clients' unique branding and marketing needs. What’s Your Story? We’ll help you tell it.
Art Direction & Copywriting - NFL in the UK - pondSoup